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CCTV to launch Olympic Channel

CCTV Sports Channel Director Jiang Heping speaks at the launch of CCTV's Olympic Channel in Beijing on Friday, Dec. 28, 2007. [Photo: CRIENGLISH.com]

BEIJING, Dec. 20 -- China Central Television (CCTV), the country's largest TV network, will change the name of the sports channel from CCTV-5 to the Olympic Channel from January 1 to September 30 next year.

The launch of the channel means the start of comprehensive coverage of the 2008 Beijing Olympic Games, CCTV Vice-President Sun Yusheng said at a news conference on Friday.

The network hopes to use the opportunity of the Olympics to increase its international influence.

(Source: CRIENGLISH.com)

Vice-President of China Central Television (CCTV) Sun Yusheng speaks at the launch conference of CCTV's Olympic Channel in Beijing on Friday, Dec. 28, 2007. [Photo: CRIENGLISH.com]

Table tennis world champion Wang Nan receives a gift T-shirt with the logo of the Olympic Channel from CCTV Sports Channel Director Jiang Heping at a news conference in Beijing on Friday, Dec. 28, 2007. [Photo: CRIENGLISH.com]

An ice sculpture with the logo of the new CCTV Olympic Channel is revealed at a news conference in Beijing on Friday, December 28, 2007. [Photo: CRIENGLISH.com]